SODA CLUB

Soda Club is a university major project centering on a cohesive brand identity, custom carton and can packaging system, and accompanying digital web presence for a premium prebiotic soda range. The visual language combines organic, minimalist botanical illustrations framed within arch silhouettes and vibrant pastel colorways designed to differentiate each unique flavor variant across the lineup—including Pomegranate, Strawberry, Pear, Orange, and Lemon. Each 6x250ml carrying carton balances playful branding with essential functional graphics, incorporating custom die-cut top handles, clear nutritional paneling, FSC recycling icons, and natural ingredient badges. Beyond the physical tactile packaging, the project extends seamlessly into an interactive web design created to deliver a dynamic e-commerce experience, highlighting product storytelling, flavor exploration, and subscriber benefits across digital touchpoints.